Spotting Intangible Qualities That Predict Success in Your Industry

When hiring for an Estate Agency or Lettings Agency, experience and qualifications matter—but they’re only part of the picture. Some of the most successful property professionals stand out not because of what’s on their CV, but because of key personal attributes that make them exceptional in this fast-paced, people-driven industry.

In this blog, we’ll explore the unconventional qualities that can make the difference between a good hire and a great one. If you’re looking to strengthen your team, it may be time to look beyond traditional hiring metrics.



1. Emotional Intelligence: The Key to Relationship Building

Estate and Lettings Agencies thrive on relationships—whether with buyers, sellers, landlords, tenants, or colleagues. A high level of emotional intelligence (EQ) allows professionals to read people, manage expectations, and navigate tricky situations with diplomacy.

Signs of Strong Emotional Intelligence:

• The ability to stay calm and professional under pressure
• Exceptional listening skills and the ability to understand clients’ needs
• A natural ability to build trust quickly

2. Adaptability: Thriving in a Fast-Changing Market

The property market is unpredictable. Economic shifts, regulatory changes, and local trends can turn the industry on its head overnight. A great hire is someone who doesn’t just cope with change—they embrace it and thrive in it.

How to Spot Adaptability:



• Look for candidates who have successfully navigated major industry changes
• Assess problem-solving skills through real-life scenarios
• Ask how they’ve handled setbacks or unexpected challenges

3. Commercial Awareness: Thinking Like a Business Owner

A strong understanding of the financial and operational side of the industry sets apart top performers. This quality helps employees think beyond their immediate role and contribute to the agency’s long-term success.

Key Indicators:

• A solid grasp of market trends and competitor activity
• The ability to identify opportunities for growth and revenue generation
• Confidence in negotiating deals that benefit both the client and the agency

4. Resilience: The Ability to Bounce Back

Rejection and setbacks are part of the property industry. Whether it’s a deal falling through or a difficult client, resilience is crucial in maintaining motivation and momentum.

Signs of Resilience:

• A positive attitude in the face of challenges
• The ability to learn from setbacks rather than dwell on them
• A history of exceeding targets despite obstacles

5. Persuasive Communication: More Than Just Sales Skills

Great property professionals don’t just sell houses—they sell trust, expertise, and confidence. Whether negotiating a contract or reassuring a nervous client, persuasive communication is a must.

How to Identify This Skill:

• Watch how candidates articulate their thoughts during the interview
• Ask them to role-play a challenging conversation with a client
• Look for past experience in negotiations or dispute resolution

6. Attention to Detail: Small Things Make a Big Difference

A minor oversight can lead to major problems—whether it’s a miscalculated valuation, an incorrect contract detail, or a forgotten follow-up call. Detail-oriented professionals help maintain credibility and efficiency.

How to Spot This Quality:

• Assess their organisational skills through their past roles
• Look for precision in their CV and application process
• Ask how they ensure accuracy in their daily tasks

Why Hiring for These Qualities Matters

Hiring based solely on a CV can mean missing out on top-tier talent with the natural abilities needed to excel in your business. The best professionals combine traditional skills with these intangible qualities to drive results, build lasting client relationships, and adapt to an ever-changing market.

Need Help Finding the Right Talent?



At Windmill9 Consulting, we specialise in identifying and securing high-calibre professionals for Estate and Lettings Agencies across the UK. Our expertise ensures that you don’t just fill a vacancy—you make a strategic hire that strengthens your business.

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